International Expansion Further, Millet as soon as the end of this year into the US Mobile Phone Market

By Carrie Tsai,  Last Updated: March 08, 2018

Millet achieved the recovery of mobile phone sales growth in the past year, once again back to the development of formal, after millet chairman and CEO Lei Jun concluded that millet mobile phone shipments can be achieved rebound, thanks to their own technological innovation, retail model and international Business three aspects, including international business from millet actively foreign development in recent years, millet expansion in other Asian countries and the European market, and now there is news that millet mobile phone next target will be the U.S. market.

According to the latest report by The Wall Street Journal, Lei Jun said Millet has always considered entering the US handset market and plans to achieve it by the end of this year or early next year. At present, millet televisions, headsets, bank power, and robot toy blocks are sold in the US market, mainly through offline Walmart and online Amazon, but it does not have mobile phones in the United States.

As the US handset market is mainly dominated by channel operators, Mille handsets want to enter the U.S. market and are also facing the quest for telecom operators to discuss cooperation, which is an obstacle that our domestic brands will normally be denied, which Mainly from the intervention of US government security agencies. Earlier this year, Huawei and AT & T cooperation collapses because of the government's failure to approve information security. Huawei's plan to enter the US mobile phone market is also shattered. In addition, FBI, CIA and NSA The homeland security agency also warns the American people not to use Huawei cell phone and services.

Although the hindrance to millet may be smaller than Huawei's, there is still a lot of uncertainty. This should be the issue that millet has been weighing, making the delay in planning to roll out the handset to the U.S. market. At present, millet ranks fourth in the domestic market. In recent years, millet has also performed well in emerging markets such as India and Southeast Asia. It has also been deployed in various European countries and has opened up offline physical stores in Russia, Ukraine and Spain.

It is reported that Millet is also planning to list an IPO (initial public offering) on the HKEx at the end of this year. It is estimated that the fund-raising will reach 10 billion U.S. dollars and the industry's valuation of Xiaomi will reach 100 billion U.S. dollars. It is said that Xiaomi will issue the A + H shares simultaneously , While the Hong Kong Stock Exchange's new amendment to support the "double equity" draft may help to achieve such a form, but at the moment these messages have not been Xiaomi's response, after all millet will be listed on the market.