2017 The World Top Five Best-selling Smartphone Brands: Three Chinese Manufacturers on the List
By Carrie Tsai, Last Updated: February 27, 2018
According to the latest data from market research fir, global smartphone sales shrank 5.6% in Q4 2017 - the first year of decline since Gartner began tracking the global smartphone market in 2004. However, global smartphone sales in 2017 are still up 2.7% over the previous year to 1.5 billion units.
Anshul Gupta, research director at Gartner, said: "Two key factors led to the fourth quarter of 2017 smartphone sales decline. First of all, the trend of upgrading from feature phones to smartphones has slowed due to the lack of high-quality ultra-low-cost smartphones and users preferring to purchase high-quality feature phones. Second is users who preference for choose high-quality models and then use longer Time, extended replacement cycle. In the next place, while the demand for high-quality 4G connectivity and better camera capabilities remains strong, the high expectations and replacement of handsets will not bring much benefit, and the sales of smartphones have weakened. "
Although Samsung's sales in the fourth quarter of 2017 dropped 3.6% from a year earlier, it still held the number one spot for sales of smartphones worldwide.
In addition, in spite of Apple's market share in the fourth quarter of 2017 was flat with the same period in 2016, iPhone sales dropped 5%.
In 2017, Apple launched its highly anticipated 10th anniversary edition of the mobile iPhone X, which has a major breakthrough such as Face ID and OLED full screen. Some analysts think this phone will bring super cycle to Apple. However, this does not seem to be the case, due to the high price of this phone, followed by analysts even pointed out that the iPhone X brought "super cycle" has just died, Apple pointed out in the latest earnings report, A total of 77.316 million iPhones were sold during the quarter, with handset sales declining as compared to the same period last year.
"The shortage of spare parts and manufacturing capacity, resulting in a longer lead-time delivery of iPhone X, is expected in the first quarter of 2018 iPhone X will bring Apple delayed sales expectations." Said by Gupta.
AIt is worth mentioning that, in addition to Samsung is still the leader in the top five smart phone makers in the world, only Huawei and Millet those two china top brand mobile sales growth, an increase of 7.6% and 7.9%, respectively, and expanded its market share in the fourth quarter. As Huawei increased its smartphone models in the fourth quarter, including the Mate 10 Lite, Honor 6C Pro and 7S, the cell phone manufacturers expanded the attractiveness of smartphones. Although OPPO and vivo market share also improved slightly, but are behind Apple.
For millet, including its millet and redmi models, millet accelerated its growth in the Asia-Pacific market and also helped Millet win back its market share in China, became one of china best mobile.
"Huawei's future growth opportunities will be in the emerging markets of Asia Pacific and the United States, while continued expansion in Indonesia and other emerging markets will also make Xiaomi a strong top china brands," said Gupta.