Why iPhone X without Innovative as a Product of the Apple Revolution

By Carrie Tsai,  Last Updated: April 18, 2018

In the spring, Millet, Smartisan, and Huawei provided new cell phones one after another. Although they are still full screens, the content has been updated. However, we still not feel that they are so innovative.

When it comes to innovation, Huawei and Samsung launched a three-year lawsuit to fight for patent rights. The industry is also looking for new profit growth points, so the screen has once again become a battleground for military strategists. South Korean media reported that Samsung began to develop smart phones with in-folded displays five years ago, and has now completed 80% of the manufacturing process of related products. Currently, Samsung has applied for patents related to foldable smart phones in Korea and the United States, and is expected to announce a product roadmap for foldable smart phones during the year.

Coincidentally, Apple also applied for a certain number of clamshell smartphone patents, including a patent for a three-fold display design. At the same time, the website of WIPO (World Intellectual Property Organization) showed that LG and Huawei all applied for a single-display patent that could be folded in 2017. Among them, LG's collapsible smartphone design requires two display screens to be connected together, and the display screen can display information such as time, weather, and battery level when folded together.

For other vendors, OPPO submitted a patent application for a foldable smartphone to a Chinese patent authority in the past two years. Lenovo exhibited a prototype of a foldable smartphone.

When the smartphone is opened, the display can be from 5.5 inches. Extends to 7.8 inches. ZTE's MWC2018 showcased a concept of a collapsible smartphone, whose display consists of two panels.

According to Strategy Analytics, global shipments of collapsible smartphones are expected to reach 700,000 units by 2019, to increase to 30.4 million by 2021, and further to 50.1 million by 2022. This will not be the next outlet?

Amit Daryanani, Capital Analyst at RBC Capital Royal Bank of Canada, believes that the three new models produced by Apple during the year may be able to save the precarious reputation of the iPhone X.

This update is not only necessary but also life-saving. Among them, iPhone X2 may become bigger, which is a regular upgrade. Another iPhone X Plus will continue iPhone X style, not only bigger, but also bolder. The third paragraph is to maintain the iPhone 8 and iPhone 8 Plus LED screen, while increasing to 6.1 inches, this is mainly to undertake the iPhone SE sequence, you can call it iPhone X SE, iPhone 9, and even 6.1 inches cheap version of the iPhone.

Obviously, in this description, we almost can't see the possibility of the iPhone X's decisive turnaround. Apple has a little time, besides the color change (such as the red iPhone 8/8 Plus), what is more important is the substantial progress.

From a sales perspective, the improved version of the iPhone SE 2 may be the cheapest of the new iPhone models, but it is also comparable to the iPhone 8, which is twice the size of the current iPhone SE. Daryanani believes that the downward trend in sales of iPhone X is an inevitable trend because it cannot even meet the expectations of suppliers. With the current production capacity, how can more than 80 million new iPhones be sold within six months?

The issue of cost cannot be ignored here because the price of iPhone X components has risen and it is difficult to maintain the original price. This also put Apple in a very embarrassing position. Users feel that they no longer belong to that cold ecosystem, and all the innovations are unable to evoke potential purchasing desires. This leads to the iPhone's downturn.

The three-models of iPhone is almost always a variant of the iPhone X in this spring. However, the iPhone is not selling well. One is that the price is high, and the other is lack of innovation.